An important update about our name and our values

Since we launched, our goal has been to keep you connected to the heart of Edmonton. To do that well, we have to listen to the community we serve, and recently, we’ve been doing some listening that has led to a big decision.

A member of our community recently shared how the name 'Scoop' carries a painful weight for Indigenous people, specifically referencing the history of the 'Sixties Scoop' (feel free to view the conversation on our facebbok page). We listened and also did the research on the what happened in the 4 decades since the 1960's.

We understand. And we also fully apologise to anyone impacted.

While our original intent was centered on 'journalistic scoops', we realize that intent does not outweigh impact. We want this newsletter to be a space where every Edmontonian feels seen, respected, and included. Using a term that evokes generational trauma for our First Nations neighbors is inconsistent with the community we want to build.

Because of this, we are changing our name. Yup - EdmontonScoop will be no more.

While this is a significant financial undertaking for a small brand, it is a worthwhile one. We stand with our Indigenous community and view them as an integral part of everything we do.

In the coming days, you’ll see a new look and a new name in your inbox. Our mission to bring you the best of the city remains the same, but we’ll be doing it under a brand that better reflects our shared values of respect and reconciliation.

Thank you for being part of this journey with us and for helping us grow.

Stay tuned... the new name is coming.

The Editor