About our name Change

Thank you to the many subscribers who shared feedback on yesterday’s name change announcement. While the majority of you were understanding, we hear the concerns from those who feel this shift is unnecessary, even 'woke', according to some. 

We respect all opinions, however, our core mission is to lead with respect in everything we do. After researching the history and trauma associated with the '60s Scoop' that still haunts our first nations people today, we have decided that moving forward with our rebranding is the only path that aligns with our values.

Therefore, we are officially going LIVE with the new name on Friday Dec 26th.

We understand if this leads some of you to unsubscribe, and we wish you the very best.

To those staying with us, thank you for your continued support.

The editing team

FYI. Here is a snippet (see the full exchange on our facebook page) of the feedback that started this dialogue and research, and we thank Mallard for raising our awareness: